Where are your BEST customers? Since advertising is increasingly targeted, would it help to also know geographically where they are? Not everyone is ONLINE. And not all your resources should be on one social media platform.
A few years ago I set out with the idea to create a tool that would help answer those questions. Are my best patients somehow linked or located. Can I better target where my advertising dollar is spent. I can pick on most platforms a particular AVATAR, but if I pick the wrong location, the money is as gut as burnt on the bonfire.
BUT here‘s the issue i came up against. This type of mapping is covered by the BIG guys, but not in this way. Figuring out the pricing requires a degree in maths, which is exactly what I gave up on in my second year at university.
So after letting the idea stew for a while, I came up with the better alternative – you can use it for FREE!!!
Take a look at some of the data mapping Services, you will pay a small monthly fortune four even a relatively small customer base. WHY? Becasue google charges per mapped data point, and if you have a customer database of 2000, and keep tweaking points one little thing after the other, there is almost no way to prevent me going broke before you get the data result you’e after.
Google however does not charge for FREE websites. So here you go. My gift to you. A gift to the’ little guy’ to help your marketing dollar go much much further.
There is no catch, except that the data upload is gated at a maximal xxxx data points, to ensure that this is not exploited by the top end of town.
Simply use the data upload area (instructions provided), find out what you need to know, and grow from it.